Reemi is a nonprofit that exists to see the end of global period poverty.

For us that means providing reusable, culturally appropriate menstrual products and education to people in the most complex circumstances.


Reemi started with two long distance friends, and their regular phone calls about periods and menstruation. Through their collective work in health care and international development, they knew that women's health was not being prioritised. And it dawned on them that if periods were inconvenient in places where there are many resources available, then what was it really like for those with less or even no resources?

This led to exploring how people in developing countries dealt with their menstruation. In 2017, they went on their first research trip across India, Bangladesh and Nepal, meeting with people who were tackling these questions, so that they could better understand the issue. During this time, they discovered information that was more shocking than they realised or could comprehend. 


At Reemi, we started a social enterprise because we want every person to have access to menstrual health education and sustainable menstrual products. All of our profit go towards helping people who do not have access to menstrual health education or sustainable, culturally appropriate and affordable products. 

​We want to be part of the conversation in what it means to be both loving and inclusive of our bodies.


We believe in partnering with local organisations - building on from what they are already doing and complementing their work with what they tell us they need, so we can achieve greater goals together. We believe that Reemi is creating change. We are engaging in cross-sector partnerships that are effective and long lasting. Our approach is collaborative, partnering across the garment industry with apparel brands, manufacturing partners and people working in the factories.​

By developing innovative menstrual products and education, we’re helping provide access to sustainable, culturally appropriate and hygienic solutions.​

Reemi is a part of shifting the conversation to address challenges in menstrual health and tackling what has been a taboo so that everyone can thrive and fully participate in society.

Reemi a social enterprise creating ethical and sustainable period underwear

Key Milestones

2018: Reemi was launched as a non-profit based in Auckland, NZ. 

2019: Launched Kickstarter raising $49,000 and was awarded funding from the prestigious Humanitarian Innovation Fund from Elrha.

2020: Selected as a Finalist in the Sustainable Business Awards, 'Tech for Good' category 2020. Selected as a Finalist in the Impact Awards, 'Global' category 2020. Began accredited work with the University of Munich. 

2021: Research with AS Colour and Hop Lun were implemented. 

2022: Published research, presented at top-level Environmental Emergency Health Forum and Co-Founder, Emily, was named Forbes 30 under 30 in Asia for Social Impact. Implement work for people with disabilities, post-disaster with World Vision Vanuatu

2023: Creating scalable education in the RMG sector

  • Emily Au-Young

    Emily | Founder & Executive Director

    Em has a history of starting things like; twoWORLDS Clothing or working in a startup that was the 5th fastest growing company in NZ, and has most recently been working in Hong Kong in international development for the past four years. Em loves addressing global issues through business and has a heart for empowerment.

    Drop Em a line at emily@reemi.org

  • Nevada Brown

    Nevada | Product & Design Lead

    Nevada oversees all things related to product, whether it be leading our design-thinking processes or manufacturing 30,000 pairs of period underwear for one factory.  Nevada comes from a background in Fashion through study and extensive work experience, and has also co-founded sustainable rainwear line Okewa. In her spare time, you can find her doing yoga or making a spicy dahl. 

    Drop Nev a line at nevada@reemi.org

  • The Rest of Team Reemi

    Photographer & Graphic Designer - Beka Hope

    Book Keeper - Dot Trewhitt

    Sourcing Expert - Irene Kan

    Ethical Consultant - Jules Carroll

    Communications Consultant - Serrie Fung

    Accountant - Fong Au-Young at TF Accounting Ltd

    Lawyer - Lester Houghton at Cooper Rapley Lawyers

    Robyn Young HR

    Our incredible Project Partners

    Our supportive Corporate Partner

  • Board of Trustees

    Marc Fountain, New Zealand

    Murray Burt, New Zealand

    Kate Falconer, Hong Kong

    Catherine de Zwaan, United Kingdom

    Emily Au-Young, New Zealand

    Board Secretary - Zara Packham

Collapsible content

Annual Reports

Read about what we've been up to and our latest financials. 

2022-2023 Report

2021-2022 Report

2020-2021 Report

2019-2020 Report

2018-2019 Report

Our Name & Branding

In both Bengali রিমি  and Hindi रिमी, Reemi is a name for 'a woman who is beautiful'.

​Reemi defies current norms. By naming ourselves Reemi, we're making our intentions known. Reemi is a reflection of the changing narrative around periods and the perspective we bring to the conversation; there is inherent beauty in everyone, regardless of whether they bleed or not. 

In most cultures, menstruation is a taboo subject, and because of this, many people experience limitations during their cycle. These limitations can hold people back in society, isolate and ostracise them - all for just having their monthly menses. In some situations, menstruation is so taboo, it is considered dirty and unclean.

Reaching out to touch someone is an expression of love and affirmation. It opposes the idea that they may be unclean or dirty. This is why our logo is inspired by a fingerprint.
A  fingerprint represents our desire to reach out; to champion everyone as worthy; and to see each person we meet as a unique individual.