Our Approach

We are using design-thinking to create awesome, culturally appropriate products. Our crew has included working with Deane Apparel (NZ) to create period underwear, as well as iDE (Bangladesh) to create bags that enable discreet and hygienic cleaning and drying methods. We are soon to begin a trial in 2020 in a garment factory to understand which women prefer and what is most effective and affordable. 
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What about the menstrual cup?
In 2017, we wondered this too and did some research with local organisations across India, Bangladesh and Nepal. Unfortunately, we found that the cup is not culturally appropriate in many many cultures as it requires insertion. We believe we need to find respectful and appropriate solutions.

Products don’t solve all problems! We want to scream this from the roof. We could advertise a one-for-one model but this doesn’t encompass the idea that we also need to provide education. We are seeing that education is a really powerful tool to help break taboos and we know that a base-level of education is necessary for all health-related problems. We work alongside Change Associates in Bangladesh, who are doing phenomenal work in this area. 

We cannot do this alone. It’s a very big problem and we know that we need to partner across sectors, from manufacturers to apparel brands. We need to partner with other businesses and other NGOs. We believe it’s our job to work ourselves out of a job: we do this in community. We let local organisations guide us, teach us and tell us what to do. We then tap into the resources and expertise we are privileged to have access to. It’s beautiful and we are so grateful for this passionate and smart crew. 
 
Some of our partners can be found here.