Our Approach

The best solutions possible

We continue to innovate and create the best menstrual hygiene solutions possible - because dignity is at the core of every single thing that we do.

At Reemi, we believe that access to safe, comfortable, and culturally appropriate menstrual products is a fundamental part of human dignity. Our work goes beyond product design. It’s about transforming how the world responds to menstrual health in the most complex humanitarian settings.

Every Reemi product is designed with empathy and rigorous research. From our world-first period underwear made specifically for crisis contexts to our washing bags and discreet drying bags, every detail is informed by the lived experiences of the people we serve. We collaborate with global humanitarian partners, scientists, and local communities to ensure our solutions are not only effective but accepted and sustained.

Working in partnership with local Bangladesh organisation Change Associates, providing period education in factories

We believe in partnerships

We work in partnership with local organisations and international NGOs to supply high-quality menstrual health products designed specifically for humanitarian and low-resource settings. Reemi complements the work of our partners by providing the products, technical expertise, and evidence-based insights they need to deliver impactful programmes.

Our Three-Pronged Approach

Our three-pronged approach to finding sustainable menstrual health solutions and empowering the communities we work alongside.

1) PRODUCTS

We are using design-thinking to create awesome, culturally appropriate products. Our crew has included working with Deane Apparel (NZ) to create period underwear, as well as iDE (Bangladesh) to create bags that enable discreet and hygienic cleaning and drying methods. We are soon to begin a trial in 2020 in a garment factory to understand which women prefer and what is most effective and affordable. 
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What about the menstrual cup?
In 2017, we wondered this too and did some research with local organisations across India, Bangladesh and Nepal. Unfortunately, we found that the cup is not culturally appropriate in many many cultures as it requires insertion. We believe we need to find respectful and appropriate solutions.

2) EDUCATION

We see education as a really powerful tool to help break taboos and we know that a base-level of education is necessary for all health-related problems. We work alongside Change Associates in Bangladesh, who are doing phenomenal work in this area. 

3) PARTNERSHIPS

We cannot do this alone. It’s a very big problem and we know that we need to partner across sectors, from manufacturers to apparel brands. We need to partner with other businesses and other NGOs. We believe it’s our job to work ourselves out of a job: we do this in community. We let local organisations guide us, teach us and tell us what to do. We then tap into the resources and expertise we are privileged to have access to. It’s beautiful and we are so grateful for this passionate and smart crew. 
 
Some of our partners can be found here.

Recent Projects

  • AS Colour partners with Reemi

    AS Colour

    Reemi has recently partnered with AS Colour to create real change in the garment industry.

  • Reemi's MHM education in a garment factory

    HIF PROGRAMME

    Reemi has been selected to be part of Elrha’s Humanitarian Innovation Fund (HIF) programme.

  • Reemi period underwear featured on Kickstarter's 'Projects we love'.

    Kickstarter

    We started Reemi by launching a successful Kickstarter, and got featured on Kickstarter's 'Project We Love'